My Living CV
More than job titles and dates — this is a journey of growth, lessons learned, and the experiences that shaped my approach to product management.
Lead Product Manager
Apr 2023 — Present
Led end-to-end product strategy and execution for both consumer and supplier experiences. Built GetirAds, an AI-powered adtech platform, from zero to launch. Drove new ad monetization initiatives, contributing to a 40% increase in business revenue. Spearheaded the development of the B2B Partner Panel for actionable supplier insights. Coached and mentored product managers, aligning individual growth with company objectives.
Lesson Learned
“Scaling monetization products successfully requires tight alignment between supplier value, internal revenue goals, and data-driven experimentation.”
Product Manager
Nov 2020 — Mar 2023
Owned product strategy and roadmap for core product domains including Web Push, User Management, and Authentication. Reduced faulty registrations by 12x and improved user registration time by 8x. Launched a new feature adopted by 500+ partners within 5 months. Increased user engagement by 15% via optimized web push notification strategies, reaching 50+ billion users monthly.
Lesson Learned
“Small improvements in core user flows (onboarding, authentication) can unlock disproportionate growth at scale.”
Co-Founder & Head of Product
Jan 2018 — Jul 2020
Co-founded the company and owned the full product vision and roadmap from ideation to launch. Awarded 1st place in Estonia E-Residency & Stage-Co Startup Pitching Competition. Won 2 awards at ODTÜ YFYI 2020 Demo Day. Selected as a Top 100 Startup by Startup Istanbul.
Lesson Learned
“In early-stage startups, product leadership is inseparable from business strategy, fundraising, and execution speed.”
Front-End Developer
May 2017 — Jan 2018
Developed UI/UX for multiple client-facing web projects including bankadan.com, maden.org.tr, and hkmo.org.tr. Collaborated with design and backend teams to deliver responsive and user-friendly interfaces.
Lesson Learned
“Strong frontend fundamentals significantly improve collaboration between product, design, and engineering.”
Front-End Developer
Jun 2014 — Jul 2016
Built responsive UIs for web portals, intranet systems, and online registration services. Contributed to large-scale projects including TC Ministry of Economy Website, ODTÜ GVO Website, and Activate Gamified LMS.
Lesson Learned
“Scalable UI architecture and consistency are critical for long-lived enterprise platforms.”
Interested in Working Together?
Whether you're looking for a product leader, consultant, or just want to chat about PM — I'd love to connect.
Get in Touch