My Living CV

More than job titles and dates — this is a journey of growth, lessons learned, and the experiences that shaped my approach to product management.

Lead Product Manager

Getir

Apr 2023 — Present

Led end-to-end product strategy and execution for both consumer and supplier experiences. Built GetirAds, an AI-powered adtech platform, from zero to launch. Drove new ad monetization initiatives, contributing to a 40% increase in business revenue. Spearheaded the development of the B2B Partner Panel for actionable supplier insights. Coached and mentored product managers, aligning individual growth with company objectives.

Product Strategy
AdTech
Monetization
B2B Platforms
Analytics
Leadership
Mentoring
Agile
Stakeholder Management

Lesson Learned

Scaling monetization products successfully requires tight alignment between supplier value, internal revenue goals, and data-driven experimentation.

Product Manager

Insider

Nov 2020 — Mar 2023

Owned product strategy and roadmap for core product domains including Web Push, User Management, and Authentication. Reduced faulty registrations by 12x and improved user registration time by 8x. Launched a new feature adopted by 500+ partners within 5 months. Increased user engagement by 15% via optimized web push notification strategies, reaching 50+ billion users monthly.

SaaS Product Management
Growth
User Experience
OKRs
Agile (Scrum, LeSS)
Data Analysis
A/B Testing
Web Push
Stakeholder Communication

Lesson Learned

Small improvements in core user flows (onboarding, authentication) can unlock disproportionate growth at scale.

Co-Founder & Head of Product

Tvoystol

Jan 2018 — Jul 2020

Co-founded the company and owned the full product vision and roadmap from ideation to launch. Awarded 1st place in Estonia E-Residency & Stage-Co Startup Pitching Competition. Won 2 awards at ODTÜ YFYI 2020 Demo Day. Selected as a Top 100 Startup by Startup Istanbul.

Entrepreneurship
Product Vision
Roadmapping
Market Research
Business Modeling
Startup Strategy
Leadership

Lesson Learned

In early-stage startups, product leadership is inseparable from business strategy, fundraising, and execution speed.

Front-End Developer

Key Yazilim A.S.

May 2017 — Jan 2018

Developed UI/UX for multiple client-facing web projects including bankadan.com, maden.org.tr, and hkmo.org.tr. Collaborated with design and backend teams to deliver responsive and user-friendly interfaces.

HTML
CSS
Responsive Design
UI/UX
Web Development

Lesson Learned

Strong frontend fundamentals significantly improve collaboration between product, design, and engineering.

Front-End Developer

Activate Bilisim A.S.

Jun 2014 — Jul 2016

Built responsive UIs for web portals, intranet systems, and online registration services. Contributed to large-scale projects including TC Ministry of Economy Website, ODTÜ GVO Website, and Activate Gamified LMS.

HTML
CSS
Responsive Web Design
Enterprise Web Applications
UI Development

Lesson Learned

Scalable UI architecture and consistency are critical for long-lived enterprise platforms.

Interested in Working Together?

Whether you're looking for a product leader, consultant, or just want to chat about PM — I'd love to connect.

Get in Touch